6 Lead Generation Tips to Find Talents on Social Media

May 29, 2024

Recruitment on social media is becoming more popular than ever. Here’s how you can find the top talent for your business on social networks.


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Talent acquisition can happen on many online and offline platforms, and there’s no denying that creating an omnichannel strategy is probably the best way to maximize lead generation. But when it comes to attracting the best of the best, you have to spend time and resources mastering individual recruitment channels and lanes.


One of these is social media, given that all the leading platforms continue to grow in popularity across the globe every year. From the non-professional platforms like Instagram and TikTok to the specialized, professional ones like LinkedIn, you can find some of the most talented job-seekers on these networks.


The problem is, however, creating a social media strategy that will generate interest and buzz, drive talent to your business, and help you recruit the best of the best.

Let’s put that in the proper perspective and share the top lead generation tips that you can use to find and recruit talent on social media.


Top Benefits of Social Media Talent Acquisition

If you’re already posting your job openings on your site and across many online job boards, you might ask yourself, why should I bother with social media recruitment? Well, there are several key benefits to this approach.


Segmentation and Personalization

Social media recruitment allows your team to get very granular with their approach, both in terms of posting and outreach–and communication in general. Depending on the positions you have open, you can run specialized posting campaigns and target the right demographic. Extensive knowledge of algorithms of social media, such as the Instagram algorithm, is extremely helpful.

This lets you boost engagement from the right audience types and personalize your messaging.


Put Yourself in Front of Your Audience

Social media is just another way to expand your talent pool, giving you more candidates to choose from while opening the door to a worldwide talent demographic.

The more social networks you’re present on, the wider the pool becomes, potentially granting you access to the people you would have otherwise missed entirely.


Find Out More About Your Prospects

Social media recruitment tends to fill in those gaps you’d typically find in resumes and applications in general. Reaching out to people on social media allows you to get to know them better and ascertain their culture and potential fit for your organization. 


Less Recruitment Spend but Faster Acquisition

Brand building on social media is a powerful way to cut recruiting times and expenses because powerful brands attract candidates organically. What’s more, the top talent will feel more inclined to apply if they get to familiarize themselves with your brand and culture beforehand. 

Now that you understand the benefits let’s move into the best practices you can use to dominate social media talent acquisition. 



6 Tips to Find Talents on Social Media


1. Understand Different Social Channels

Without a doubt, you can use all of the social networks out there to find talented employees. It comes down to the resources you can devote to these networks and your brand’s identity and focus points.

For example, some brands can’t compete on non-professional networks simply because they operate in highly professional and culturally regulated industries. In other words, you might jeopardize your brand’s reputation if you try to advertise a job position for your law firm with a TikTok dance.

With that in mind, it’s important to choose the social networks that fit your brand and your industry and then follow up with market research to narrow down your approach. Find out where your ideal candidates reside online and what networks they interact with the most. 

Know your brand’s voice and personality, and use your brand’s style guide to ensure consistency across all professional and non-professional platforms. This will be key, and we’ll talk more about branding in a bit.


2. Develop an Effective Outreach Strategy

You can divide social media recruiting into three categories:

  • Organic posting
  • Job ads
  • Direct outreach

Organic posting is all about leveraging existing profiles in your organization to create and share posts on open positions. On the other hand, you also need to post professional job ads on LinkedIn in the Jobs section to gain visibility and tie your job posting to the platform.

But what about outreach? 

Outreach messaging is one of the best ways to engage with prospects directly and get in touch with your ideal candidates before your competitors snatch them up. You can conduct outreach at scale as a part of LinkedIn automation, but it’s essential to personalize your messages and make them relevant to the specific talent groups you’re after. 

You can use automation on LinkedIn to connect with the right people quickly and then follow up the invite with a personal opener to engage them and spark their interest. After that, you can follow up on the platform, or if they’ve already shared your email address with you, you can go into more detail via email.


3. Build a Talent-Focused Value Proposition

Speaking of personalization, whether you’re reaching out via direct messaging or creating recruitment-focused posts, you have to think about your brand’s unique value proposition (UVP).

This is not your customer-centric UVP but your UVP as an employer. Always remember that top talent out there are not just looking for a paycheck. Things like culture and fit, benefits and perks, and specific internal processes and policies, are at the top of their list of priorities when selecting potential employers. 

But this is a good thing–it allows you to connect with your ideal applicants by letting them get to know your company, your culture, and the perks you offer. 

Speaking of which, these are the things you should always start with when creating posts and job descriptions on social networks. Instead of focusing primarily on the role and its responsibilities or what you’re looking to get, focus on what your brand is about and what you have to offer as an organization. 

This way, you will capture their attention faster and retain their attention throughout the post until they get to the part about what you’re looking for.


4. Expand Your Reach through Influencers

Influencers can be valuable tools for customer acquisition and retention, as well as brand building and reputation management.

But have you ever considered using influencers to boost your recruitment strategy on social media? The fact of the matter is that both macro and micro influencers can help you expand your reach and build up your employer brand as well as promote open roles more efficiently.

Macro influencers, or influencers with more than 100k followers, are generally good for all-purpose brand building, but they’re usually more expensive, and their audience is typically less engaged. This means that their CTAs might not lead to more clicks and traffic on your job posts.

On the other hand, micro-influencers are people with a following between 10k and 100k, making their reach weaker overall but their engagement higher. Micro-influencers tend to have a more active and devoted following, people who share their posts and interact with them regularly, which increases the chance that they’ll follow the influencer’s advice. 


5. Create Steps for Your Follow-Up Strategy

When it comes to communicating with the best prospects on and off social media, you need to have a clear follow-up strategy in place.

This is important because you don’t want different team members to overlap with their messaging and because you want to move the prospects between communication channels. After all, you don’t want the communication to stay on the platform where they can see other job ads or get interested in one of your competitors. 

With that in mind, you should find their email address as quickly as possible so that you can suggest moving your conversation there. You can use one of many robust email finder tools to bypass this completely and immediately follow up via email after they’ve responded to your initial message.

This is also great for those cold leads when people are just not checking their social inboxes or are apprehensive about talking to an unknown brand representative on socials. You’ll find this happening on professional networks like LinkedIn, where it’s best to approach people via email immediately, if possible. 


6. Focus on Personal and Corporate Branding

On a final note, make sure that you’re devoting time to building your employer brand, as well as the personal brands of the decision-makers in your organization. 

The top talent in any industry will not only want to connect with your corporate brand and do their research on it, but they’ll also want to get to know the people behind it. What’s more, building up the personal brands of your higher-ups is a great way to kick-start a personal outreach strategy.

This means you can send connection requests and cold messages to your ideal candidates from your CEO’s profile, for example, immediately giving weight to the message. Use this tactic to improve your open rates and boost engagement from your ideal prospects.


Over to You

Social media recruitment is one of the best ways to expand your brand’s reach, build engagement and buzz, and reach out to talented job-seekers worldwide. That said, it takes careful planning and consideration to create a winning talent acquisition strategy on all of your relevant channels.

Be sure to use these tips to leverage the full potential of social networks for talent recruitment and start bringing the right people to your brand in 2024 and beyond. 


Source:   https://grabjobs.co/recruitment-platform/tips-to-find-talent-on-social-media/


June 12, 2024
Middle managers are arguably the backbone of any organisation. But the job can be a tough one. Here’s how HR can help. Middle managers are working in increasingly hybrid workforces , often geographically dispersed and requiring more flexibility than ever before. Amid a cost-of-living crisis, social and political challenges , and the long-tail mental health impacts of the pandemic, employees are coming to work seeking support for personal issues from their managers. Middle managers are also expected to do more with less, such as boosting productivity in organisations battling employee shortages and wellbeing issues. It’s a lot to contend with on top of making it through their own workloads. The unrelenting pressure of working in middle management led Paul Farina towards unhealthy over-working habits . He spent a decade in the cosmetics and retail sectors in Australia and the UK, managing teams and clients across various time zones. Working around the clock was common. He would barely get home from a long day in the office when his boss would call, asking for a debrief from the day. Rather than speak up and admit it was too much, Farina handled the pressure by working harder and longer, and turned to alcohol to cope with the stress. “When you’re in middle management, you’ve always got a boss needing monthly and quarterly budgets to be hit, projects to be met by deadline and things to be completed within budget, and all that pressure gets funnelled down to you,” he says. “I needed to take those directives and deliver on them while simultaneously plugging gaps and vacancies, all the while toeing the company line even when things were less than perfect in the field.” This dynamic meant he was constantly looking for ways to appease others, often taking work off his team and doing it himself. “There’s an emotional side to working in middle management as well, which comes from this feeling of being emotionally isolated and not being able to share that with anyone. “You feel like you’re being held hostage by your staff as well because you don’t want to lose them, which leads to isolation. If I didn’t have a couple of buddies in the trenches with me that I could trust, I would have been in a lot of trouble. We’ve all got to pay the mortgage, and, at the time, I wasn’t in a situation to just up and quit.” Eventually, Farina did quit, navigating his way into a role where he now counsels others in middle management. Looking back, he admits he didn’t have the education or strategic thinking to deal with the pressure. “I had nothing in my toolkit at the time. I should have been more assertive, and I should have held senior staff coming at me with constant demands to account. I should have learned to say ‘no’. “I don’t recall saying ‘no’ to anything or anyone, which means I was constantly appeasing staff and external stakeholders.” He believes the pressure on middle managers was amplified during the pandemic years. “Budgets are down and organisational hierarchies have become even flatter. Middle managers are carrying a lot of that load. “When you get under the hood, most organisations have a lot fewer people in them than you might assume.” Middle managers are feeling the strain on their mental health The complex work of middle management is all taking a toll on this cohort’s mental health . Not surprisingly, more than half of middle managers (53 per cent) are feeling stressed or burned out and 46 per cent are experiencing anxiety, according to the Indeed 2023 Workplace Wellbeing Report . Middle managers also feel neglected and lack essential leadership, communication and people management skills, found research by the Australian Institute of Management and Monash University. It indicated that middle managers are therefore significantly underperforming despite their key role in corporate ranks. But this doesn’t necessarily reflect a lack of capability. Many haven’t been adequately trained to deal with these added pressures, or don’t have the bandwidth to respond appropriately to the competing pressures put upon them. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role.” – Kade Brown, Workforce Solutions Director, RMIT Online Reducing friction points for managers Bolstering middle managers’ capabilities needs to be a key priority for organisations. Effective middle managers are able to reduce friction points at work, accelerate action and help an organisation work towards its goals. The challenge of balancing the fiscal needs of a business, managing cost and maximising profits means there is a huge under-investment in leadership capabilities, says Lorraine Farah FCPHR, Director of Leaning Forward. She wants to see organisations drag middle managers out of the weeds of work where they are often overworked and under-resourced. “Senior leaders underestimate the impact their [managers] have throughout their organisation,” she says. “The shadow they cast by the behaviours they demonstrate impacts not only engagement, but, importantly, all aspects of delivery of the business outcomes.” Coupled with this, managers and leaders often deprioritise development and training in their already over-committed roles and seem unwilling to find time to upskill, she says. As well as time constraints, she lists three main issues holding middle managers back from utilising their full potential: A lack of commitment from leaders to prioritise managers’ development as a core capability. Structurally, the span of control of middle managers often sees them stretched too thin. They have too many direct reports, combined with complex processes, leaving them burnt out just trying to get the job done. Managers aren’t usually rewarded for being a good manager. It may be acknowledged, yet it’s not always encouraged nor rewarded in a way that delivering on business results is. Managers will focus on what is measured and rewarded, and make choices on which work to prioritise when pressed for time. Farah wants to see commitment at an executive level to consistent, non-negotiable leadership development for middle managers. For example, providing access to leadership development topics right in the moments they need it most – such as how to conduct performance reviews, manage conflict , create space for innovation, seek and provide feedback , etc., in addition to established leadership programs. This just-in-time training approach helps keep learning highly relevant for middle managers, so they are able to bake it into their workflow rather than viewing their upskilling as separate to their work or as an addition to their to-do list. Research from McKinsey & Company shows that companies that invest in their human capital yield more consistent earnings through times of crisis. In fact, organisations with effective middle managers in the top quartile produced up to 21 times greater total shareholder returns than others in lower quartiles, according to 11 measured management practices used to define an organisation’s health. “The correlation between trust and the relationship between employees and their direct manager is strong and leads to better outcomes,” says Farah. How technological development will impact middle managers While the role of middle managers will continue to evolve with technological advances, it’s unlikely the layer will disappear entirely, says executive coach Smita Das Jain. However, the specific responsibilities of middle managers will evolve alongside the adoption of technology as routine tasks and administrative duties are automated . “Organisations [should] stop and take stock, and adopt technology to automate many of the tasks middle managers perform, such as training, employee performance, generating reports and making decisions,” says Jain. This frees up time for middle managers to focus on higher-level strategic planning and decision-making, she says. Rethinking traditional managerial roles As organisations shift and become more complex, middle managers may become more vital than ever, says Murat Tarakci, Professor of Innovation Strategy at the Rotterdam School of Management, Erasmus University. He cites findings that attribute 22 to 30 per cent gains in productivity and innovation to effective middle management. In a separate academic paper he recently published, he illustrates the challenges middle managers face by quoting one middle manager at phone company Nokia admitting: “We knew the iPhone was coming out about a year in advance. We had pretty good specifications for it. The CEO forwarded the email to his subordinates, writing ‘Please take action on this’. Yet, middle managers folded, and opted to sugar-coat the stalled process, causing Nokia to lose the competitive battle for smartphones.” “Middle managers are constantly coping with, adapting to, or even resisting contradictory demands and pressures,” says Tarakci in his paper. “As new technologies emerge, rivals flood one’s turf and customer preferences reposition… these shifts require rapid and effective organisational responses to adapt to an ever-changing environment,” says Tarakci. While changes in the business landscape often necessitate extra support for middle managers, the simple elements of work can also create friction points. For example, an excessive number of direct reports can overwhelm managers, hindering their ability to provide adequate coaching and guidance, says Kade Brown, Workforce Solutions Director at RMIT Online. “Conversely, too few direct reports may indicate inefficiencies or questionable promotions, leading to underutilisation of managerial talent,” he says. Empowering managers to focus on the right tasks is critical, he says. This involves identifying and streamlining low-value bureaucratic activities, leveraging automation and outsourcing where applicable. “By reducing administrative burdens, middle managers can allocate more time and energy towards fostering a supportive environment, nurturing talent and addressing the needs of their teams,” says Brown. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role. They require intentional and targeted upskilling in three key areas: business acumen, structured problem-solving and people leadership.” As such, middle manager upskilling initiatives shouldn’t focus just on theory, but on embedded practice and behaviour change. “It’s imperative to design or procure upskilling solutions that enable managers to integrate new skills seamlessly into their current world of work,” says Brown. This strategic realignment enables managers to focus on driving impact and promoting a culture of engagement and growth within the organisation. “The pace of change, disruption and transformation in the world of work isn’t going to decelerate any time soon,” says Brown. To alleviate the cognitive load on middle managers, the best thing we can do is to equip them with the tools and skills they need to cope with this new reality. This article was first published in the April/May 2024 edition of HRM Magazine. Source: https://www.hrmonline.com.au/culture-leadership/how-can-organisations-support-middle-managers/
June 12, 2024
Introduction: What Is Executive Coaching? Executive coaching is a development process that involves a series of one-on-one interactions between a coach and a client , who is typically a manager or executive in an organization. The goal of executive coaching is to equip individuals with the knowledge and opportunities they need to develop themselves and improve their performance. Executive coaches work with clients to understand their current competencies , see how they’re perceived by others, and focus on identifying and clarifying current goals as well as the appropriate action steps. They provide a safe, structured, and trustworthy environment in which to offer support for the individual. Executive coaching is action-based , focusing on altering a client’s thinking and encouraging tangible work and behavior changes. It can be used at any stage of a leader or manager’s career to help maximize their potential . The process typically involves assessment, feedback and development, and planning and implementation stages . It can help improve a variety of areas, including time management, identifying priorities, driving strategy, maximizing critical thinking, and defining a powerful vision for the business . In Ontology of Value, we offer executive coaching and we believe that working with us will bring you hundredfold returns! Types of Executive Coaching. Executive coaching services come in various forms, each designed to address specific needs and situations. Here are some of the main types: Performance Coaching Services: This traditional form of coaching is often brought in by senior managers and HR to enhance the performance of individuals or teams. Executive Coaching Services: This type of coaching is specifically for top management, such as CEOs, CFOs, and Presidents . It focuses on updating their skillsets in specific areas that can have a long-term impact on the organization. Leadership Coaching Services: Leadership coaches work with individuals to improve their ability to lead and manage others effectively . Career Coaching Services: Career coaches help individuals identify their passions, strengths, and limitations , and then map out a strategy for a successful career change or advancement. First 100-Days Coaching Services: This type of coaching is designed to support leaders in their first 100 days in a new role , helping them to navigate the transition and establish effective leadership practices. Small Group Coaching Services: This form of coaching involves working with small groups to enhance team performance and dynamics. Large Group Coaching Services: Large group coaching is used to address issues and enhance performance at a larger scale within the organization . Strategic Coaching Services: Strategic coaches work with top executives in defining the long-term direction and putting together a long-term strategic plan . Therapeutic/Emotionally Curative Coaching Services: This type of coaching focuses on addressing emotional challenges that may be impacting an executive’s performance. Integrated Coaching Services: Integrated coaching embeds coaching sessions into a leadership development program , reaffirming and reinforcing lessons learned in leadership training. Team Coaching Services: Team coaching focuses on improving the performance and dynamics of a team within the organization. Virtual Coaching Services: Virtual coaching is conducted online , providing flexibility and accessibility for the coachee. Each type of executive coaching has its unique benefits and is used based on the specific needs and goals of the individual or team. How To Find an Excellent Executive Coach? Don’t look at the pricing but at the experience and testimonials. Finding an excellent executive coach involves several steps and considerations. Here are some key points to guide you through the process: Understand the Coach’s Niche and Area of Expertise: It’s important to ensure that the coach has expertise in your industry and understands the unique challenges you face . A coach who specializes in your field will be more equipped to provide relevant advice and strategies. Check the Coach’s Experience and Credentials: Look at the coach’s background , their coaching experience, and their success stories. Check their credentials and whether they have kept their knowledge up to date. Consider the Coach’s Approach and Style: Every coach has a unique style and approach to coaching . Some may be more directive, providing specific advice and strategies, while others may be more facilitative, helping you to find your own solutions. It’s important to find a coach whose style aligns with your needs and preferences. Look for Key Qualities: Good executive coaches possess certain qualities such as emotional intelligence, excellent communication skills, professionalism, and a personalized approach . They should be good listeners, able to provide constructive feedback, and committed to helping you achieve your goals. Ask for Recommendations: You can ask your trusted colleagues and peers for recommendations . They may have worked with a coach in the past and can provide valuable insights. Schedule a Chemistry Session: Before deciding on a coach, it’s a good idea to have a “chemistry session” or initial consultation . This will give you a chance to see if you feel comfortable with the coach and if their approach aligns with your needs. Check for Accreditation: Ensure the coach is accredited by a recognized body . This ensures they have met certain standards of competence and professionalism. Consider the Coach’s Commitment to Continuous Learning: The best coaches are those who are committed to their own continuous learning and development . They stay on top of the latest trends and best practices in their field. Evaluate the Coach’s Success Stories: L ook at the coach’s past success stories and testimonials . This can give you an idea of their effectiveness and the results they have helped others achieve. Ensure Confidentiality: Confidentiality is crucial in a coaching relationship . Make sure the coach has a clear confidentiality policy. Remember, the best coach for you is one who understands your unique needs, challenges, and goals , and who can provide the support and guidance you need to achieve them. Examples of Famous People Who Work With Executive Coaches. Several famous individuals across various fields have worked with executive coaches to enhance their skills, leadership abilities, and overall performance. Here are some examples: Eric Schmidt, Former Google CEO, was coached by Bill Campbell . Bill Gates, Founder of Microsoft, also received coaching from Bill Campbell . Oprah Winfrey, renowned media executive and talk show host, has employed the help of a coach . Richard Branson, Founder of Virgin Group, was coached by Mark C. Thompson . Bill Clinton, Former US President, was coached by Anthony Robbins . Brian C. Cornell, CEO of Target Corp., was coached by Marshall Goldsmith . Marc Benioff, Founder & CEO of Salesforce, has also worked with an executive coach . Steve Jobs, Co-founder and CEO of Apple, had a coach during his tenure . Sheryl Sandberg, COO of Facebook, has had business coaching . Jeff Bezos, Founder of Amazon, has also worked with a coach . Barack Obama, Former US President, worked with John Mattone, one of the top executive coaches in the world . These individuals recognized the value of executive coaching services in their personal and professional development, demonstrating that even those at the top of their fields can benefit from the guidance and insight provided by a skilled coach. Source: https://ontologyofvalue.com/unlocking-leadership-excellence-the-power-of-executive-coaching-2/
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