7 Effective Tips for Creating an Ideal Candidate Profile

April 18, 2024

Have you ever wondered what the secret is to make better hires? Finding an ideal candidate can certainly feel like an uphill battle. 

You’ve likely experienced the disappointment of bringing aboard someone you believed to be a dream hire, only to discover too late that they completely missed the mark.

While it’s true that bad hires can slip through the cracks, it doesn’t have to be this way. 


What if I was to tell you that there’s a recruitment tool you can use to help you select an ideal candidate each and every time you hire? One that’s relatively straightforward to use, and has a high success rate?

It’s called a candidate profile, and it has the power to change your hiring game for the better. 


If you haven’t come across one before, you’re probably curious to learn if it’s really worth trying out. Well, let’s just say there are few recruitment tools that are as effective, easy-to-implement, and budget-friendly as a candidate profile. 

Already intrigued? The following guide will teach you everything you need to know about candidate profiles. It will not only explain what a candidate profile is and why it’s a valuable recruitment tool, but it will also arm you with expert tips to create one to use for your next hire. 

 

What is a candidate profile?

Are you deep in the hiring process? The first step to finding the right person for the role is visualizing your ideal candidate. Luckily, a candidate profile can help you do just that. 


To help you come to a better understanding of this term, it’s helpful to think about a tool called a “customer profile”. Used by marketing and sales teams, a customer profile is a description of what the best possible customer looks like for a given product. 

For example, it may include their age range, their interests, their gender, what they do for a living, their purchasing behaviors, pain points, professional skills, and their social media usage, among other notable qualities. 


The purpose of this description is to allow the marketing and sales teams to create a character profile of the people that they are targeting. Chances are, they might even give this individual a name. 


For instance, the customer profile may be Sam, a 34-year-old mom who shops online, has a part-time job as a sales assistant, loves watching true crime documentaries, and is the primary shopper in her household. The better that the sales and marketing team understands this individual, the better they can advertise to her. 


When it comes to hiring, candidate profiles serve a very similar purpose. This is an opportunity for the hiring manager to determine what type of person they are looking for. 

While you may already know what position you want to fill, the next step is understanding what type of candidate you would prefer for that role. The hiring team can work together on creating this vision of the ideal candidate. Here are some of the things you may want to include: 

  • Personality traits 
  • Preferred hard skills and soft skills 
  • Work experience and education 
  • Nice to have attributes and key skills 
  • Must have qualities (qualifications)
  • Success traits
  • Long term career goals 


Using all of the above will help you filter out the better candidates from the more average applicants. You can use a candidate profile during the recruitment process to find job candidates that suit your company’s culture. Creating one will give you a full picture of the type of person that’s best to fill your open position. 


However, there’s one important thing to note here. When you’re creating your candidate profiles, you need to steer well clear of demographics. The reason is that it’s against the law to base hiring decisions on aspects of a person’s background. 

While it’s perfectly fine to highlight the specific personality traits that are your must-haves, you shouldn’t be taking into account a person’s race, age, religion, or sexuality among other crucial factors. 


According to the US Equal Employment Opportunity Commission, “an employer may not base hiring decisions on stereotypes and assumptions about a person’s race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability or genetic information”.


The recruitment process should always be based on merit. In other words, a person’s ethnicity, or other demographic traits, should never define your hiring decisions. However, their skills, educational background, and work experience should. 


The fact of the matter is that everyone should have the opportunity to work for professional organizations. Hiring managers need to keep this rule in mind when they have an open position to fill.

Things to include in an ideal candidate profile


The value of a candidate profile

Now that you have a better understanding of what a candidate profile is, let’s talk about why it’s important. Having the ideal candidate profile prepared will make certain aspects of the recruitment process easier. For that reason, your team can benefit greatly from this step. Before you get started creating a candidate profile, let’s take a look at a couple of the reasons they matter. 


They make it easier to write job descriptions

Needless to say, writing a detailed description of the role you wish to hire for is the key to finding ideal candidates. With that in mind, knowing exactly what you want will make all the difference. Regardless of the job boards you tend to use, you want to perfect this element of the hiring process. 


Well-written job descriptions include a variety of information including personality traits, hard skills, soft skills, job duties, nice to have qualities, and any other key traits and skills your dream hires should have. The more you know about the right candidates for the position, the easier this step will be. 


Of course, the most detailed job descriptions also include additional information relevant to the role. For instance, you may want to include any professional development opportunities that will be open to successful candidates, or company perks that they can look forward to. 

Adding in these extra details to each job description will go a long way in attracting the right candidates.


They help refine your sourcing strategy

Sourcing the right candidates is no small feat. Once you’ve finished creating a candidate profile, you will have a solid foundation to build upon. That information can help you determine how you will start your candidate outreach. 

While you may usually follow a standard step-by-step process when it comes to posting job descriptions, it’s worth spending some time refining your sourcing strategy. After all, your idea of the perfect candidate for a job may affect where you advertise the role and the wording you use. 

Believe it or not, research suggests that experienced employees prefer different means of communication to newcomers. So knowing how to best target people will mean that you can get the top candidates applying for the position. 


How to create an ideal candidate profile

Ready to get moving? Creating an ideal candidate profile is a craft. If your recruiting team is new to this, they may need some pointers along the way. Since this tool will help to shape the selection process, getting it right is essential. So, before you start your hunt for your next hire, take the time to draw up this description. Here’s what you need to know. 


7 tips for creating an ideal candidate profile

1. Describe the unique qualities of the role

Attracting high-quality candidates doesn’t have to be challenging. When creating an ideal candidate profile, you need to identify the qualities of the role. Of course, each position is unique and, as such, requires a specific set of key traits. 

While you may have filled similar vacancies before now, don’t make the mistake of thinking that any two positions are ever the same. You won’t be looking for the exact same person, but someone who is similar. 


For example, if you are looking for a sales team member, the main job duties may include meeting new clients, talking to them about products or services, and becoming their main point of contact. 


In that case, you know that the ideal candidate will be a people person who has a ton of natural charisma. These, as well as other qualities that are considered soft skills and hard skills that are relevant to the role, should be a real priority when you’re hiring new candidates. 

A useful way to pinpoint precisely what tasks, hard skills, soft skills, must-have qualities, nice to haves, success traits, and other qualities you’re seeking is to conduct a job task analysis. It’s regarded as a relatively straightforward way to improve the quality of your job posting, and in turn, find an ideal candidate.


2. Define your company’s identity and culture

Company culture has become a hot topic in recent years. A massive 88% of job seekers say that company culture is important when finding a job. There’s a reason for this strikingly high statistic. 

New employees don’t only want to know what the role entails, they also want to know whether they’ll fit into the organization. So, when you’re creating an ideal candidate profile, you should take the vibe of the workplace into consideration. 

Having a better understanding of your company’s identity will help you along the way. You can look back at the business values or the shared company vision. All of these details matter more than you might expect. When you’re painting a picture of potential candidates, you should consider how they will fit into the structure of the business

88% of job seekers believe company culture is important when finding a job, according to Jobvite


3. Assess your top performers

Next up, look at the successful employees that you already have among the ranks of your business. This is especially important when it comes to filling similar vacancies. 

Your top performers are likely to be current employees to whom you offer leadership opportunities. When you’re writing up an ideal candidate profile, you can look at their personality, soft skills, and other qualities. It’s likely that you will want new candidates to be similar. 

While you can’t expect perfection from a new employee, you do want to get the creme de la creme to apply. Take a look at the first-year performance of some of your best employees for reference. This record is what you’re trying to emulate. When you’re finding your new hire, you should look for a potential candidate whose traits give them the potential to follow a similar path.

Alongside your hiring team, take a moment to list these and other traits. For instance, you may list attributes such as intelligence, hard-working, dedication to the role, and willingness to learn new things as must-haves. Once you have a well-rounded view of what great candidates bring to the figurative table, you can use it to add some color to your ideal candidate profile. 


4. Define hard and soft skills

The perfect new hire for a job needs to have a good mixture of hard skills and soft skills. When you’re coming up with this list, you can split it into two sections: ‘nice to haves’ and ‘must haves’. 

Put simply, these are the success traits that you will need from potential employees. If you’re hiring for a sales manager, a hard skill might be organization, while a soft skill might be strong public speaking skills. 

As you start to visualize the person that you need for the current job vacancies, you can pepper in some of these skills. Try to be as detailed as possible. The more in-depth you go, the better you will understand how to find the right candidate. 

Struggling to figure out what hard and soft skills new candidates need? Try asking your hiring team some pertinent questions. For instance, you may ask, ‘What success traits does the new hire need?’ or ‘What skills will they use for their day to day duties?’.


5. Know your candidate demographics

When you start bringing together all of the above information, you can create an ideal candidate profile from scratch. 

The next step in this process is to know your candidate demographics. As we have already mentioned, this doesn’t apply to legally-protected traits, such as age, gender, race, and sexuality. However, you can use other traits to start to get an idea of what quality candidates will look like. 

You may be able to put potential employees into different categories depending on their demographic. For example, you could have two ideal candidate profiles for a specific role. One might be a more experienced worker with a greater understanding of what the job entails, while the other might be new to the field but have a flair for learning. Being open-minded to the different candidate profiles will help you during recruitment.


6. Bring all your research together to build a candidate profile

Now that you’ve spent some time considering what the ideal candidate will bring to your company, the next step is building the profile. 

Think of this like story-telling. You want to flesh out candidate profiles with as much color and detail as possible. You’re creating a character so be descriptive and add in anything that you think is important to the role. 

You will need to work as a team to get this right. Collaborate and write a detailed description of the best candidates you can imagine. You will include everything from ‘must haves’, to ‘nice to haves’, to the innate traits that would work well for the role. The managers in charge of this new role will be able to reflect on this description when advertising it. 


7. Keep the candidate profile at the forefront of your mind at every stage of the recruitment process

The candidate profile comes into play during the entire recruitment process — from the moment that you post on job boards to when you find the perfect candidate. You may find that your team members can use this profile when they are writing the job description, as well as during the interview process.

The aim of the game will be to find candidates that most closely match the profile that you have created along the way. 

Ahead of making this all-important hiring decision, you will know what types of candidates you prefer. In the simplest terms, that will mean that the hiring process is faster and more efficient. Armed with a vision of the ideal worker, you can quickly filter out candidates that won’t make the cut, saving you time, energy, and effort. 


Final thoughts

Now that you’re well-acquainted with candidate profiles, it’s time to set the wheels in motion. This is the part where many human resources and business leaders fall down. They understand what candidate profiles are and why they’re worth making, but can’t always create them for each hire.

It’s understandable that you want to avoid adding another task to your never-ending to-do list. But think about how high the stakes are and how expensive and time-consuming it will be to re-do the hiring process in a few months if you get this wrong. 


By spending a few hours putting together a candidate profile, you’re significantly elevating your chances of finding an ideal candidate for the important roles you’re trying to fill. 

Hiring the right people will help lead your business to success. As the late Robert Half, founder of the eponymous employment agency once said, “Time spent on hiring, is time well spent.”


Source:      https://vervoe.com/ideal-candidate-profile/


June 12, 2024
Middle managers are arguably the backbone of any organisation. But the job can be a tough one. Here’s how HR can help. Middle managers are working in increasingly hybrid workforces , often geographically dispersed and requiring more flexibility than ever before. Amid a cost-of-living crisis, social and political challenges , and the long-tail mental health impacts of the pandemic, employees are coming to work seeking support for personal issues from their managers. Middle managers are also expected to do more with less, such as boosting productivity in organisations battling employee shortages and wellbeing issues. It’s a lot to contend with on top of making it through their own workloads. The unrelenting pressure of working in middle management led Paul Farina towards unhealthy over-working habits . He spent a decade in the cosmetics and retail sectors in Australia and the UK, managing teams and clients across various time zones. Working around the clock was common. He would barely get home from a long day in the office when his boss would call, asking for a debrief from the day. Rather than speak up and admit it was too much, Farina handled the pressure by working harder and longer, and turned to alcohol to cope with the stress. “When you’re in middle management, you’ve always got a boss needing monthly and quarterly budgets to be hit, projects to be met by deadline and things to be completed within budget, and all that pressure gets funnelled down to you,” he says. “I needed to take those directives and deliver on them while simultaneously plugging gaps and vacancies, all the while toeing the company line even when things were less than perfect in the field.” This dynamic meant he was constantly looking for ways to appease others, often taking work off his team and doing it himself. “There’s an emotional side to working in middle management as well, which comes from this feeling of being emotionally isolated and not being able to share that with anyone. “You feel like you’re being held hostage by your staff as well because you don’t want to lose them, which leads to isolation. If I didn’t have a couple of buddies in the trenches with me that I could trust, I would have been in a lot of trouble. We’ve all got to pay the mortgage, and, at the time, I wasn’t in a situation to just up and quit.” Eventually, Farina did quit, navigating his way into a role where he now counsels others in middle management. Looking back, he admits he didn’t have the education or strategic thinking to deal with the pressure. “I had nothing in my toolkit at the time. I should have been more assertive, and I should have held senior staff coming at me with constant demands to account. I should have learned to say ‘no’. “I don’t recall saying ‘no’ to anything or anyone, which means I was constantly appeasing staff and external stakeholders.” He believes the pressure on middle managers was amplified during the pandemic years. “Budgets are down and organisational hierarchies have become even flatter. Middle managers are carrying a lot of that load. “When you get under the hood, most organisations have a lot fewer people in them than you might assume.” Middle managers are feeling the strain on their mental health The complex work of middle management is all taking a toll on this cohort’s mental health . Not surprisingly, more than half of middle managers (53 per cent) are feeling stressed or burned out and 46 per cent are experiencing anxiety, according to the Indeed 2023 Workplace Wellbeing Report . Middle managers also feel neglected and lack essential leadership, communication and people management skills, found research by the Australian Institute of Management and Monash University. It indicated that middle managers are therefore significantly underperforming despite their key role in corporate ranks. But this doesn’t necessarily reflect a lack of capability. Many haven’t been adequately trained to deal with these added pressures, or don’t have the bandwidth to respond appropriately to the competing pressures put upon them. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role.” – Kade Brown, Workforce Solutions Director, RMIT Online Reducing friction points for managers Bolstering middle managers’ capabilities needs to be a key priority for organisations. Effective middle managers are able to reduce friction points at work, accelerate action and help an organisation work towards its goals. The challenge of balancing the fiscal needs of a business, managing cost and maximising profits means there is a huge under-investment in leadership capabilities, says Lorraine Farah FCPHR, Director of Leaning Forward. She wants to see organisations drag middle managers out of the weeds of work where they are often overworked and under-resourced. “Senior leaders underestimate the impact their [managers] have throughout their organisation,” she says. “The shadow they cast by the behaviours they demonstrate impacts not only engagement, but, importantly, all aspects of delivery of the business outcomes.” Coupled with this, managers and leaders often deprioritise development and training in their already over-committed roles and seem unwilling to find time to upskill, she says. As well as time constraints, she lists three main issues holding middle managers back from utilising their full potential: A lack of commitment from leaders to prioritise managers’ development as a core capability. Structurally, the span of control of middle managers often sees them stretched too thin. They have too many direct reports, combined with complex processes, leaving them burnt out just trying to get the job done. Managers aren’t usually rewarded for being a good manager. It may be acknowledged, yet it’s not always encouraged nor rewarded in a way that delivering on business results is. Managers will focus on what is measured and rewarded, and make choices on which work to prioritise when pressed for time. Farah wants to see commitment at an executive level to consistent, non-negotiable leadership development for middle managers. For example, providing access to leadership development topics right in the moments they need it most – such as how to conduct performance reviews, manage conflict , create space for innovation, seek and provide feedback , etc., in addition to established leadership programs. This just-in-time training approach helps keep learning highly relevant for middle managers, so they are able to bake it into their workflow rather than viewing their upskilling as separate to their work or as an addition to their to-do list. Research from McKinsey & Company shows that companies that invest in their human capital yield more consistent earnings through times of crisis. In fact, organisations with effective middle managers in the top quartile produced up to 21 times greater total shareholder returns than others in lower quartiles, according to 11 measured management practices used to define an organisation’s health. “The correlation between trust and the relationship between employees and their direct manager is strong and leads to better outcomes,” says Farah. How technological development will impact middle managers While the role of middle managers will continue to evolve with technological advances, it’s unlikely the layer will disappear entirely, says executive coach Smita Das Jain. However, the specific responsibilities of middle managers will evolve alongside the adoption of technology as routine tasks and administrative duties are automated . “Organisations [should] stop and take stock, and adopt technology to automate many of the tasks middle managers perform, such as training, employee performance, generating reports and making decisions,” says Jain. This frees up time for middle managers to focus on higher-level strategic planning and decision-making, she says. Rethinking traditional managerial roles As organisations shift and become more complex, middle managers may become more vital than ever, says Murat Tarakci, Professor of Innovation Strategy at the Rotterdam School of Management, Erasmus University. He cites findings that attribute 22 to 30 per cent gains in productivity and innovation to effective middle management. In a separate academic paper he recently published, he illustrates the challenges middle managers face by quoting one middle manager at phone company Nokia admitting: “We knew the iPhone was coming out about a year in advance. We had pretty good specifications for it. The CEO forwarded the email to his subordinates, writing ‘Please take action on this’. Yet, middle managers folded, and opted to sugar-coat the stalled process, causing Nokia to lose the competitive battle for smartphones.” “Middle managers are constantly coping with, adapting to, or even resisting contradictory demands and pressures,” says Tarakci in his paper. “As new technologies emerge, rivals flood one’s turf and customer preferences reposition… these shifts require rapid and effective organisational responses to adapt to an ever-changing environment,” says Tarakci. While changes in the business landscape often necessitate extra support for middle managers, the simple elements of work can also create friction points. For example, an excessive number of direct reports can overwhelm managers, hindering their ability to provide adequate coaching and guidance, says Kade Brown, Workforce Solutions Director at RMIT Online. “Conversely, too few direct reports may indicate inefficiencies or questionable promotions, leading to underutilisation of managerial talent,” he says. Empowering managers to focus on the right tasks is critical, he says. This involves identifying and streamlining low-value bureaucratic activities, leveraging automation and outsourcing where applicable. “By reducing administrative burdens, middle managers can allocate more time and energy towards fostering a supportive environment, nurturing talent and addressing the needs of their teams,” says Brown. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role. They require intentional and targeted upskilling in three key areas: business acumen, structured problem-solving and people leadership.” As such, middle manager upskilling initiatives shouldn’t focus just on theory, but on embedded practice and behaviour change. “It’s imperative to design or procure upskilling solutions that enable managers to integrate new skills seamlessly into their current world of work,” says Brown. This strategic realignment enables managers to focus on driving impact and promoting a culture of engagement and growth within the organisation. “The pace of change, disruption and transformation in the world of work isn’t going to decelerate any time soon,” says Brown. To alleviate the cognitive load on middle managers, the best thing we can do is to equip them with the tools and skills they need to cope with this new reality. This article was first published in the April/May 2024 edition of HRM Magazine. Source: https://www.hrmonline.com.au/culture-leadership/how-can-organisations-support-middle-managers/
June 12, 2024
Introduction: What Is Executive Coaching? Executive coaching is a development process that involves a series of one-on-one interactions between a coach and a client , who is typically a manager or executive in an organization. The goal of executive coaching is to equip individuals with the knowledge and opportunities they need to develop themselves and improve their performance. Executive coaches work with clients to understand their current competencies , see how they’re perceived by others, and focus on identifying and clarifying current goals as well as the appropriate action steps. They provide a safe, structured, and trustworthy environment in which to offer support for the individual. Executive coaching is action-based , focusing on altering a client’s thinking and encouraging tangible work and behavior changes. It can be used at any stage of a leader or manager’s career to help maximize their potential . The process typically involves assessment, feedback and development, and planning and implementation stages . It can help improve a variety of areas, including time management, identifying priorities, driving strategy, maximizing critical thinking, and defining a powerful vision for the business . In Ontology of Value, we offer executive coaching and we believe that working with us will bring you hundredfold returns! Types of Executive Coaching. Executive coaching services come in various forms, each designed to address specific needs and situations. Here are some of the main types: Performance Coaching Services: This traditional form of coaching is often brought in by senior managers and HR to enhance the performance of individuals or teams. Executive Coaching Services: This type of coaching is specifically for top management, such as CEOs, CFOs, and Presidents . It focuses on updating their skillsets in specific areas that can have a long-term impact on the organization. Leadership Coaching Services: Leadership coaches work with individuals to improve their ability to lead and manage others effectively . Career Coaching Services: Career coaches help individuals identify their passions, strengths, and limitations , and then map out a strategy for a successful career change or advancement. First 100-Days Coaching Services: This type of coaching is designed to support leaders in their first 100 days in a new role , helping them to navigate the transition and establish effective leadership practices. Small Group Coaching Services: This form of coaching involves working with small groups to enhance team performance and dynamics. Large Group Coaching Services: Large group coaching is used to address issues and enhance performance at a larger scale within the organization . Strategic Coaching Services: Strategic coaches work with top executives in defining the long-term direction and putting together a long-term strategic plan . Therapeutic/Emotionally Curative Coaching Services: This type of coaching focuses on addressing emotional challenges that may be impacting an executive’s performance. Integrated Coaching Services: Integrated coaching embeds coaching sessions into a leadership development program , reaffirming and reinforcing lessons learned in leadership training. Team Coaching Services: Team coaching focuses on improving the performance and dynamics of a team within the organization. Virtual Coaching Services: Virtual coaching is conducted online , providing flexibility and accessibility for the coachee. Each type of executive coaching has its unique benefits and is used based on the specific needs and goals of the individual or team. How To Find an Excellent Executive Coach? Don’t look at the pricing but at the experience and testimonials. Finding an excellent executive coach involves several steps and considerations. Here are some key points to guide you through the process: Understand the Coach’s Niche and Area of Expertise: It’s important to ensure that the coach has expertise in your industry and understands the unique challenges you face . A coach who specializes in your field will be more equipped to provide relevant advice and strategies. Check the Coach’s Experience and Credentials: Look at the coach’s background , their coaching experience, and their success stories. Check their credentials and whether they have kept their knowledge up to date. Consider the Coach’s Approach and Style: Every coach has a unique style and approach to coaching . Some may be more directive, providing specific advice and strategies, while others may be more facilitative, helping you to find your own solutions. It’s important to find a coach whose style aligns with your needs and preferences. Look for Key Qualities: Good executive coaches possess certain qualities such as emotional intelligence, excellent communication skills, professionalism, and a personalized approach . They should be good listeners, able to provide constructive feedback, and committed to helping you achieve your goals. Ask for Recommendations: You can ask your trusted colleagues and peers for recommendations . They may have worked with a coach in the past and can provide valuable insights. Schedule a Chemistry Session: Before deciding on a coach, it’s a good idea to have a “chemistry session” or initial consultation . This will give you a chance to see if you feel comfortable with the coach and if their approach aligns with your needs. Check for Accreditation: Ensure the coach is accredited by a recognized body . This ensures they have met certain standards of competence and professionalism. Consider the Coach’s Commitment to Continuous Learning: The best coaches are those who are committed to their own continuous learning and development . They stay on top of the latest trends and best practices in their field. Evaluate the Coach’s Success Stories: L ook at the coach’s past success stories and testimonials . This can give you an idea of their effectiveness and the results they have helped others achieve. Ensure Confidentiality: Confidentiality is crucial in a coaching relationship . Make sure the coach has a clear confidentiality policy. Remember, the best coach for you is one who understands your unique needs, challenges, and goals , and who can provide the support and guidance you need to achieve them. Examples of Famous People Who Work With Executive Coaches. Several famous individuals across various fields have worked with executive coaches to enhance their skills, leadership abilities, and overall performance. Here are some examples: Eric Schmidt, Former Google CEO, was coached by Bill Campbell . Bill Gates, Founder of Microsoft, also received coaching from Bill Campbell . Oprah Winfrey, renowned media executive and talk show host, has employed the help of a coach . Richard Branson, Founder of Virgin Group, was coached by Mark C. Thompson . Bill Clinton, Former US President, was coached by Anthony Robbins . Brian C. Cornell, CEO of Target Corp., was coached by Marshall Goldsmith . Marc Benioff, Founder & CEO of Salesforce, has also worked with an executive coach . Steve Jobs, Co-founder and CEO of Apple, had a coach during his tenure . Sheryl Sandberg, COO of Facebook, has had business coaching . Jeff Bezos, Founder of Amazon, has also worked with a coach . Barack Obama, Former US President, worked with John Mattone, one of the top executive coaches in the world . These individuals recognized the value of executive coaching services in their personal and professional development, demonstrating that even those at the top of their fields can benefit from the guidance and insight provided by a skilled coach. Source: https://ontologyofvalue.com/unlocking-leadership-excellence-the-power-of-executive-coaching-2/
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