A manager’s guide to promotion announcements that get people excited

June 7, 2024

When you’ve decided to promote someone, you assume the hard part’s over. All you’ve got to do now is tell everyone. Simple, right?


Announcing a promotion is about more than just sharing news — it can be a great way to get employees excited and boost their morale. But to do that successfully, you’ll have to inform people promptly and keep your tone professional while kindling your team’s interest. 

Ensure your announcement ticks all those boxes by reading this promotion announcement guide. It breaks down how to deliver the news, what information to share, and key best practices. We’ve also included examples to give you a head start.


What is a promotion announcement?

A promotion announcement is a statement about an employee’s new role and responsibilities. Typically, managers make promotion announcements after the employee has accepted the position, but before its start date. 

Promotion announcements can be made in person or with written statements, like emails or posts in messaging platforms like Slack or Microsoft


Teams. The delivery method often depends on company size and whether it has a significant amount of remote workers.

What is the purpose of a promotion announcement?

Promotion announcements have two main purposes — to recognize the promoted employee’s success and to keep the rest of the organization informed.


But there are additional benefits: Done right, promotion announcements show people what to aim for and boost their motivation. Businesses can also use promotion announcements to raise employee engagement and reinforce the company culture. Studies show that, on average, staff who receive recognition for their achievements are four times more engaged than those who don’t.

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How to announce a promotion

A great promotion announcement is an ideal way to conclude a successful employee promotion. To determine the best way to share your news, consider the context and tailor your announcement accordingly. Here’s a list of some of the most common ways to announce a promotion and the situations they work well for:

  • During a meeting — A promotion announcement can be a short agenda point during a routine meeting, whether online or in person. But this option is best-suited to smaller companies with regular meetings involving all employees.

  • On your company’s messaging platform — If you’re an organization with a significant amount of remote or hybrid workers, your whole team might not be able to meet regularly due to time zones. In that case, a Slack or Microsoft Teams message in your core team channel might be the best option.

  • In an email — To deliver promotion news to a bigger group of people, large companies often opt for email announcements. Emails also allow you to include clients or external partners who need to know about the staffing update. 

  • Via your company newsletter — Since most newsletters follow a fixed publishing schedule, they work best to complement an earlier announcement. By announcing the promotion on several channels, you can get the news to everyone promptly and in a way that works for them.

  • On your company website or social media pages — Online posts are an effective way of sharing promotion news with people outside your company, like potential customers and job seekers who admire your people-first attitude. Sometimes employees also announce their promotions on sites like LinkedIn, so you can engage with or share their posts to show your support.



The ideal channel for a promotion announcement depends on the size of your company and whether your employees work remotely

What to include in a promotion announcement

When spreading the word about a new promotion, respect people’s time by keeping your message brief. But don’t leave out the following details:

Congratulations


Promotion news should come across as congratulatory, not just another update. Communicate how happy management is to welcome the employee to their new role. You want your people to see that you recognize their colleagues’ achievements and appreciate their hard work.

This acknowledgment doesn’t have to be long and should be included toward the beginning of your announcement. For instance, say, “We’re delighted to announce that…” or “Please join us in congratulating…”. 

Employee introduction


Depending on the size of your company, some staff members may be unfamiliar with the employee you’ve promoted. So, include their full name, previous job title, and how long they’ve worked with the company. 

Employee achievements & career story

When you introduce the employee getting promoted, dedicate a sentence or two to their success at your organization. You can also acknowledge their education and previous work experience if it’s relevant. This information provides context for the employee’s promotion if there were other internal candidates for the role. 


New position & responsibilities

Let team members know what the promoted employee will do in their new position and how the personnel change will affect the organization. Specify the employee’s new role and responsibilities. You’ll also want to mention who will take over their previous position and whether the promoted employee will move to a new department or company branch. 

Start date


Be clear about the promoted employee’s start date and give your team a firm timeline for internal changes. If anyone has questions, this gives them a chance to reach out to management beforehand.

Invite your team to congratulate the employee

Encouraging peer recognition reinforces a culture of continuous feedback and praise within your organization. So, make the end of your promotion announcement a call for congratulations.


If you’re announcing the promotion in an email, team members won’t be able to congratulate their colleague in person or comment on a post. In that case, suggest how they can send their well-wishes — this reduces awkwardness in situations where people want to reach out but aren’t sure how.

And if you already have an established employee rewards and recognition program, it’ll guide your team in giving recognition and celebrating successes like these. For example, platforms like Leapsome have a virtual praise wall where colleagues can leave each other praise about professional achievements like promotions.


Tips for a great promotion announcement

There’s more to an excellent promotion announcement than the words you share. Here are some best practices to make sure your announcement goes smoothly:


1. Set your team’s expectations

Your organization’s promotion decisions shouldn’t come as a surprise. Employees should feel informed about their career progress and opportunities due to regular performance reviews and the compensation review process. If team members expect unrealistic promotions, you need to review your internal processes or communications.

Determine objective promotion criteria and state them clearly in your promotion policy. Employees can refer to these documents if they’re unsure why someone else got a promotion or want to research professional development opportunities for themselves.

Taking these steps means you can reduce resentment around employee promotions and ensure they’re celebratory, motivating occasions.


2. Inform close team members ahead of time

The employee you’re promoting has established a rapport with department colleagues. They may even be friends.

Even if close team members tend to support their coworker’s promotion, don’t blindside them with the news. They may need time to process the internal changes and get their questions answered. Employees may have mixed emotions if their promoted colleague leaves the department or becomes their new manager.

Consider sharing promotion news with close team members in a private setting. That way, they can process the sadness of losing a colleague or the stress about their team dynamic changing without the added pressure of other staff members being present.

Informing close team members about their colleague’s promotion before sending out an announcement email will make the process go more smoothly


3. Mix up your announcements with personal details

Avoid making the same promotion announcement over and over again. Otherwise, your congratulations may sound generic and insincere, damping employee morale.

The best promotion announcements are brief, so focus on adding specific details about the employee to show your appreciation for their contributions to the company. You could reference one of their best success stories and its impact on your organization. 


4. Make the announcements a consistent length & format

Minor differences between promotion announcements are inevitable, but you should keep them as consistent as possible. Don’t send a 50-word email for one announcement and write five paragraphs for another. Employees will pick up on the discrepancies and feel overlooked if they get less fanfare for their achievement than a colleague. 

You can include announcements in your promotion policy and use templates like those provided below to align your announcements.


5. Encourage employees to reach out with questions

Promotion announcements provoke different reactions in people. Some employees might feel stressed about the changes and question how new dynamics could affect their work. It’s best to prompt people to approach you with their concerns rather than letting them fester.

Other employees may feel motivated by their colleague’s success and want to know how they can get the same results. This is a great chance to arrange a one-on-one meeting with them and revisit their career development path

And some internal candidates may still question why they didn’t get the promotion. Support disappointed employees by gently reinforcing why they didn’t get the role, suggesting further steps to get promoted in the future, and offering mental health resources.


6. Ensure the promoted employee’s details are correct

Before you release your promotion announcement, ask the promoted employee to check it. This gives them a chance to correct mistakes like dates, name, or pronouns — information that’s essential to get right.


7. Time your announcements carefully

After you’ve promoted an employee, don’t wait too long to announce it, or the news will spread around the company before you get the chance. Making your announcement promptly will ensure everyone has the correct version of events rather than relying on word of mouth.

But choose when you share promotion news wisely. If you’re a larger company, promotions may be biweekly or even weekly events. In that case, you can announce them on Monday mornings to energize your people. In a smaller organization, promotions may be more infrequent and eventful. You’d be better off announcing the promotion on a Friday afternoon to allow your team to reflect on and discuss the news after work. Bonus: You’ll end the week on a celebratory note.


Promotion announcement examples

If you’re new to writing promotion announcement emails and posts, you might not know how to begin. Here are some examples to show you what they can look like:

Promotion announcement email


Subject line: Upcoming promotion

Dear [company name] team,

We’re pleased to announce the well-deserved promotion of Jamie Smith to the role of regional manager.

Jamie has been working with us in the sales department at the Easton branch for the past eight years. We’ve cheered for Jamie and her team as they smashed their sales targets and achieved high customer satisfaction ratings. We were especially impressed when Jamie introduced new customer solutions last year, which helped us renew a contract with a large client.

Starting on February 10, Jamie will transfer to the Weston branch to oversee all sales departments. Jude Finch will take over her role at Easton. Everything’s set up for a smooth transition, but please contact me if you have any questions. 

We’re sure you’re just as excited for Jamie as we are. So, please join us in congratulating Jamie and wishing her continued success on the [company name] Slack channel.

Best regards,

Mel Jones

Promotion announcement post


🤩 
Exciting promotion news! 🤩

We’re thrilled to announce that @Evan Garcia is moving to the Weston branch as our new customer service manager!

Congratulations Evan! 

Evan started working for the customer retention department in 2019. They’ve impressed us with their high retention rates and customer success stories ever since.

Evan will take over the customer service manager role from @Bobby Blake, who’s retiring next month. I’m sure the transition will be smooth, but please DM me if you have any questions.

Let’s give Evan a big congratulation on their promotion!

🎉 Promotion announcement tip:
Let managers know when you post an announcement on social media or your company messaging app. They can start the thread of congratulations with their comments or messages, and the rest of the team will follow their lead.

Create strong promotion processes with Leapsome

The key to successful promotion announcements is a strong promotion process. Without a fair, consistent, and transparent system, employees may doubt or question your decisions. Then, your promotion announcements will generate more anxiety than excitement among your team — no matter how carefully you plan them.

Leapsome’s promotion management platform lets you streamline your company’s promotion processes. You can create reusable templates and automate your workflow to ensure consistent promotion decisions. That way, you can provide context and details about internal promotions and make their announcements an occasion for recognition and celebration.

🧐 Wondering how to develop a promotion process that builds trust?

Leapsome streamlines your workflow to help managers make objective, data-led promotion decisions.

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FAQs about promotion announcements

How do you announce an internal promotion?

You can announce an internal promotion in person or online. For small organizations, you can share the news during a regular team meeting. In a larger organization, it’s probably not realistic to meet with all your employees simultaneously, so you can announce promotions via email, a professional messaging app like Slack, or your company website.

Should promotions be announced?

Promotion announcements celebrate your people’s achievements and keep the entire team informed. When management shares news about decisions like promotions and explains the processes and reasons behind them, it encourages transparency across the organization.

How do you announce a promotion in an email?

You can announce a promotion in an email by including the following information:

  • A congratulatory message
  • An introduction to the employee who’s getting promoted
  • Their achievements and career story
  • Their new position and the responsibilities it entails
  • The start date of the new position
  • A call for other employees to join you in congratulating the promoted employee


When should a promotion announcement be sent?

You should send promotion announcements promptly, but exactly when depends on your organization type. If you have a small organization and promotions aren’t a regular occurrence, schedule the announcement toward the end of the day or the working week, so employees can discuss and process the news after work. In large organizations, promotions may be more commonplace, and you can schedule the announcement toward the start of the week to energize your employees with positive, motivational news. 


Source:    https://www.leapsome.com/blog/promotion-announcement


June 12, 2024
Middle managers are arguably the backbone of any organisation. But the job can be a tough one. Here’s how HR can help. Middle managers are working in increasingly hybrid workforces , often geographically dispersed and requiring more flexibility than ever before. Amid a cost-of-living crisis, social and political challenges , and the long-tail mental health impacts of the pandemic, employees are coming to work seeking support for personal issues from their managers. Middle managers are also expected to do more with less, such as boosting productivity in organisations battling employee shortages and wellbeing issues. It’s a lot to contend with on top of making it through their own workloads. The unrelenting pressure of working in middle management led Paul Farina towards unhealthy over-working habits . He spent a decade in the cosmetics and retail sectors in Australia and the UK, managing teams and clients across various time zones. Working around the clock was common. He would barely get home from a long day in the office when his boss would call, asking for a debrief from the day. Rather than speak up and admit it was too much, Farina handled the pressure by working harder and longer, and turned to alcohol to cope with the stress. “When you’re in middle management, you’ve always got a boss needing monthly and quarterly budgets to be hit, projects to be met by deadline and things to be completed within budget, and all that pressure gets funnelled down to you,” he says. “I needed to take those directives and deliver on them while simultaneously plugging gaps and vacancies, all the while toeing the company line even when things were less than perfect in the field.” This dynamic meant he was constantly looking for ways to appease others, often taking work off his team and doing it himself. “There’s an emotional side to working in middle management as well, which comes from this feeling of being emotionally isolated and not being able to share that with anyone. “You feel like you’re being held hostage by your staff as well because you don’t want to lose them, which leads to isolation. If I didn’t have a couple of buddies in the trenches with me that I could trust, I would have been in a lot of trouble. We’ve all got to pay the mortgage, and, at the time, I wasn’t in a situation to just up and quit.” Eventually, Farina did quit, navigating his way into a role where he now counsels others in middle management. Looking back, he admits he didn’t have the education or strategic thinking to deal with the pressure. “I had nothing in my toolkit at the time. I should have been more assertive, and I should have held senior staff coming at me with constant demands to account. I should have learned to say ‘no’. “I don’t recall saying ‘no’ to anything or anyone, which means I was constantly appeasing staff and external stakeholders.” He believes the pressure on middle managers was amplified during the pandemic years. “Budgets are down and organisational hierarchies have become even flatter. Middle managers are carrying a lot of that load. “When you get under the hood, most organisations have a lot fewer people in them than you might assume.” Middle managers are feeling the strain on their mental health The complex work of middle management is all taking a toll on this cohort’s mental health . Not surprisingly, more than half of middle managers (53 per cent) are feeling stressed or burned out and 46 per cent are experiencing anxiety, according to the Indeed 2023 Workplace Wellbeing Report . Middle managers also feel neglected and lack essential leadership, communication and people management skills, found research by the Australian Institute of Management and Monash University. It indicated that middle managers are therefore significantly underperforming despite their key role in corporate ranks. But this doesn’t necessarily reflect a lack of capability. Many haven’t been adequately trained to deal with these added pressures, or don’t have the bandwidth to respond appropriately to the competing pressures put upon them. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role.” – Kade Brown, Workforce Solutions Director, RMIT Online Reducing friction points for managers Bolstering middle managers’ capabilities needs to be a key priority for organisations. Effective middle managers are able to reduce friction points at work, accelerate action and help an organisation work towards its goals. The challenge of balancing the fiscal needs of a business, managing cost and maximising profits means there is a huge under-investment in leadership capabilities, says Lorraine Farah FCPHR, Director of Leaning Forward. She wants to see organisations drag middle managers out of the weeds of work where they are often overworked and under-resourced. “Senior leaders underestimate the impact their [managers] have throughout their organisation,” she says. “The shadow they cast by the behaviours they demonstrate impacts not only engagement, but, importantly, all aspects of delivery of the business outcomes.” Coupled with this, managers and leaders often deprioritise development and training in their already over-committed roles and seem unwilling to find time to upskill, she says. As well as time constraints, she lists three main issues holding middle managers back from utilising their full potential: A lack of commitment from leaders to prioritise managers’ development as a core capability. Structurally, the span of control of middle managers often sees them stretched too thin. They have too many direct reports, combined with complex processes, leaving them burnt out just trying to get the job done. Managers aren’t usually rewarded for being a good manager. It may be acknowledged, yet it’s not always encouraged nor rewarded in a way that delivering on business results is. Managers will focus on what is measured and rewarded, and make choices on which work to prioritise when pressed for time. Farah wants to see commitment at an executive level to consistent, non-negotiable leadership development for middle managers. For example, providing access to leadership development topics right in the moments they need it most – such as how to conduct performance reviews, manage conflict , create space for innovation, seek and provide feedback , etc., in addition to established leadership programs. This just-in-time training approach helps keep learning highly relevant for middle managers, so they are able to bake it into their workflow rather than viewing their upskilling as separate to their work or as an addition to their to-do list. Research from McKinsey & Company shows that companies that invest in their human capital yield more consistent earnings through times of crisis. In fact, organisations with effective middle managers in the top quartile produced up to 21 times greater total shareholder returns than others in lower quartiles, according to 11 measured management practices used to define an organisation’s health. “The correlation between trust and the relationship between employees and their direct manager is strong and leads to better outcomes,” says Farah. How technological development will impact middle managers While the role of middle managers will continue to evolve with technological advances, it’s unlikely the layer will disappear entirely, says executive coach Smita Das Jain. However, the specific responsibilities of middle managers will evolve alongside the adoption of technology as routine tasks and administrative duties are automated . “Organisations [should] stop and take stock, and adopt technology to automate many of the tasks middle managers perform, such as training, employee performance, generating reports and making decisions,” says Jain. This frees up time for middle managers to focus on higher-level strategic planning and decision-making, she says. Rethinking traditional managerial roles As organisations shift and become more complex, middle managers may become more vital than ever, says Murat Tarakci, Professor of Innovation Strategy at the Rotterdam School of Management, Erasmus University. He cites findings that attribute 22 to 30 per cent gains in productivity and innovation to effective middle management. In a separate academic paper he recently published, he illustrates the challenges middle managers face by quoting one middle manager at phone company Nokia admitting: “We knew the iPhone was coming out about a year in advance. We had pretty good specifications for it. The CEO forwarded the email to his subordinates, writing ‘Please take action on this’. Yet, middle managers folded, and opted to sugar-coat the stalled process, causing Nokia to lose the competitive battle for smartphones.” “Middle managers are constantly coping with, adapting to, or even resisting contradictory demands and pressures,” says Tarakci in his paper. “As new technologies emerge, rivals flood one’s turf and customer preferences reposition… these shifts require rapid and effective organisational responses to adapt to an ever-changing environment,” says Tarakci. While changes in the business landscape often necessitate extra support for middle managers, the simple elements of work can also create friction points. For example, an excessive number of direct reports can overwhelm managers, hindering their ability to provide adequate coaching and guidance, says Kade Brown, Workforce Solutions Director at RMIT Online. “Conversely, too few direct reports may indicate inefficiencies or questionable promotions, leading to underutilisation of managerial talent,” he says. Empowering managers to focus on the right tasks is critical, he says. This involves identifying and streamlining low-value bureaucratic activities, leveraging automation and outsourcing where applicable. “By reducing administrative burdens, middle managers can allocate more time and energy towards fostering a supportive environment, nurturing talent and addressing the needs of their teams,” says Brown. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role. They require intentional and targeted upskilling in three key areas: business acumen, structured problem-solving and people leadership.” As such, middle manager upskilling initiatives shouldn’t focus just on theory, but on embedded practice and behaviour change. “It’s imperative to design or procure upskilling solutions that enable managers to integrate new skills seamlessly into their current world of work,” says Brown. This strategic realignment enables managers to focus on driving impact and promoting a culture of engagement and growth within the organisation. “The pace of change, disruption and transformation in the world of work isn’t going to decelerate any time soon,” says Brown. To alleviate the cognitive load on middle managers, the best thing we can do is to equip them with the tools and skills they need to cope with this new reality. This article was first published in the April/May 2024 edition of HRM Magazine. Source: https://www.hrmonline.com.au/culture-leadership/how-can-organisations-support-middle-managers/
June 12, 2024
Introduction: What Is Executive Coaching? Executive coaching is a development process that involves a series of one-on-one interactions between a coach and a client , who is typically a manager or executive in an organization. The goal of executive coaching is to equip individuals with the knowledge and opportunities they need to develop themselves and improve their performance. Executive coaches work with clients to understand their current competencies , see how they’re perceived by others, and focus on identifying and clarifying current goals as well as the appropriate action steps. They provide a safe, structured, and trustworthy environment in which to offer support for the individual. Executive coaching is action-based , focusing on altering a client’s thinking and encouraging tangible work and behavior changes. It can be used at any stage of a leader or manager’s career to help maximize their potential . The process typically involves assessment, feedback and development, and planning and implementation stages . It can help improve a variety of areas, including time management, identifying priorities, driving strategy, maximizing critical thinking, and defining a powerful vision for the business . In Ontology of Value, we offer executive coaching and we believe that working with us will bring you hundredfold returns! Types of Executive Coaching. Executive coaching services come in various forms, each designed to address specific needs and situations. Here are some of the main types: Performance Coaching Services: This traditional form of coaching is often brought in by senior managers and HR to enhance the performance of individuals or teams. Executive Coaching Services: This type of coaching is specifically for top management, such as CEOs, CFOs, and Presidents . It focuses on updating their skillsets in specific areas that can have a long-term impact on the organization. Leadership Coaching Services: Leadership coaches work with individuals to improve their ability to lead and manage others effectively . Career Coaching Services: Career coaches help individuals identify their passions, strengths, and limitations , and then map out a strategy for a successful career change or advancement. First 100-Days Coaching Services: This type of coaching is designed to support leaders in their first 100 days in a new role , helping them to navigate the transition and establish effective leadership practices. Small Group Coaching Services: This form of coaching involves working with small groups to enhance team performance and dynamics. Large Group Coaching Services: Large group coaching is used to address issues and enhance performance at a larger scale within the organization . Strategic Coaching Services: Strategic coaches work with top executives in defining the long-term direction and putting together a long-term strategic plan . Therapeutic/Emotionally Curative Coaching Services: This type of coaching focuses on addressing emotional challenges that may be impacting an executive’s performance. Integrated Coaching Services: Integrated coaching embeds coaching sessions into a leadership development program , reaffirming and reinforcing lessons learned in leadership training. Team Coaching Services: Team coaching focuses on improving the performance and dynamics of a team within the organization. Virtual Coaching Services: Virtual coaching is conducted online , providing flexibility and accessibility for the coachee. Each type of executive coaching has its unique benefits and is used based on the specific needs and goals of the individual or team. How To Find an Excellent Executive Coach? Don’t look at the pricing but at the experience and testimonials. Finding an excellent executive coach involves several steps and considerations. Here are some key points to guide you through the process: Understand the Coach’s Niche and Area of Expertise: It’s important to ensure that the coach has expertise in your industry and understands the unique challenges you face . A coach who specializes in your field will be more equipped to provide relevant advice and strategies. Check the Coach’s Experience and Credentials: Look at the coach’s background , their coaching experience, and their success stories. Check their credentials and whether they have kept their knowledge up to date. Consider the Coach’s Approach and Style: Every coach has a unique style and approach to coaching . Some may be more directive, providing specific advice and strategies, while others may be more facilitative, helping you to find your own solutions. It’s important to find a coach whose style aligns with your needs and preferences. Look for Key Qualities: Good executive coaches possess certain qualities such as emotional intelligence, excellent communication skills, professionalism, and a personalized approach . They should be good listeners, able to provide constructive feedback, and committed to helping you achieve your goals. Ask for Recommendations: You can ask your trusted colleagues and peers for recommendations . They may have worked with a coach in the past and can provide valuable insights. Schedule a Chemistry Session: Before deciding on a coach, it’s a good idea to have a “chemistry session” or initial consultation . This will give you a chance to see if you feel comfortable with the coach and if their approach aligns with your needs. Check for Accreditation: Ensure the coach is accredited by a recognized body . This ensures they have met certain standards of competence and professionalism. Consider the Coach’s Commitment to Continuous Learning: The best coaches are those who are committed to their own continuous learning and development . They stay on top of the latest trends and best practices in their field. Evaluate the Coach’s Success Stories: L ook at the coach’s past success stories and testimonials . This can give you an idea of their effectiveness and the results they have helped others achieve. Ensure Confidentiality: Confidentiality is crucial in a coaching relationship . Make sure the coach has a clear confidentiality policy. Remember, the best coach for you is one who understands your unique needs, challenges, and goals , and who can provide the support and guidance you need to achieve them. Examples of Famous People Who Work With Executive Coaches. Several famous individuals across various fields have worked with executive coaches to enhance their skills, leadership abilities, and overall performance. Here are some examples: Eric Schmidt, Former Google CEO, was coached by Bill Campbell . Bill Gates, Founder of Microsoft, also received coaching from Bill Campbell . Oprah Winfrey, renowned media executive and talk show host, has employed the help of a coach . Richard Branson, Founder of Virgin Group, was coached by Mark C. Thompson . Bill Clinton, Former US President, was coached by Anthony Robbins . Brian C. Cornell, CEO of Target Corp., was coached by Marshall Goldsmith . Marc Benioff, Founder & CEO of Salesforce, has also worked with an executive coach . Steve Jobs, Co-founder and CEO of Apple, had a coach during his tenure . Sheryl Sandberg, COO of Facebook, has had business coaching . Jeff Bezos, Founder of Amazon, has also worked with a coach . Barack Obama, Former US President, worked with John Mattone, one of the top executive coaches in the world . These individuals recognized the value of executive coaching services in their personal and professional development, demonstrating that even those at the top of their fields can benefit from the guidance and insight provided by a skilled coach. Source: https://ontologyofvalue.com/unlocking-leadership-excellence-the-power-of-executive-coaching-2/
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