Top tips to elevate your company’s recruitment strategy

April 18, 2024

Recruitment is a competitive, ever-evolving industry, and you need to ensure you have a solid recruitment strategy in place in order to succeed.

Being a recruiter means being pulled in multiple directions at the same time and still moving forward with a clear strategy.

Not only must you find great candidates, but you also need to screen them, schedule interviews, follow up, coordinate new hires, and everything in between.


Incorporating new trends and tools into your strategy allows you to stay current. It creates a great impression of your company, helps you excel in your position, and, most importantly, allows you to spend more time connecting with qualified candidates.

So, today we are sharing our top tips to enhance your recruitment strategy.


Simplify your recruiting process 

If your application and interviews are inconvenient and time-consuming, shorten it up by combining a couple of recruiting steps.

If you have an application form, in-person paperwork, and an online assessment, meld the three together into one package, and have candidates sign and send it back using document signing software.

Review your process with a critical eye and cut out the unnecessary parts. People are generally looking for work now, not in 4 months’ time. You are losing interested candidates to a long process when competitors can offer them another position in half the time.


Be clear about what you are looking for 

The best way to find great candidates for your open positions is to be honest about what you’re looking for. Be transparent about what the role entails, and give them an opportunity to show their skills and demonstrate why they are a good fit.

We also recommend including a salary range in your job advert. This will improve your chances of attracting top-tier talent, as many highly skilled professionals will not consider applying for a role that doesn’t include a prospective salary.

Don’t waste time sifting through resumes looking for applicants that meet every single one of your desired qualifications – you’re likely to miss out on some great talent that way.

Be flexible and open to hiring proactive people with the attitude to learn as they go and grow as part of your company.

Instead, focus on the must-haves and use the cover letter and resume to get a sense of their writing style, personality, and drive.


Leverage social media 

Social media can be a great way to connect with potential candidates and create a positive impression of your brand.

Use social media to post job openings, share business updates, and give people a behind-the-scenes look at your business.

You can also use social media to connect with candidates on a personal level, which can make the recruitment process more human and relatable.

It also allows you to share more about your company culture, workforce, and approach to leadership, which can help attract high-level talent and increase trust in your brand.


Make sure you are active on the platforms that your target candidates are using. Set reasonable goals and objectives for you to achieve and start expanding your reach by getting employees involved in your online activities.

LinkedIn is a great place to begin if you’re unsure where to start. Here you can interact with current and prospective candidates and reach a wide network of professionals and freelancers in your field.


Advertising on LinkedIn 

Recruitment advertising is one of the most important – and expensive – aspects of your recruitment strategy. So if you use them, it’s essential to make sure that your ads are targeted, clear, and engaging.

LinkedIn can be a great place to advertise your open roles, as you can target people based on their industry, skill level, experience, and more.

This is a great way to level up your recruitment strategy and attract talented individuals with the skills and experience to ensure future success for your business.


Position your business in the best light to attract top-tier talent 

Your recruitment strategy should be about more than just filling open roles – it should be about positioning your business as an employer of choice. Attracting top talent requires that you have a strong employer brand.

Make sure your website, social media channels, and job postings are all up-to-date and showcase your business in the best light possible.

Remember to highlight your company’s unique culture, values, and mission. And don’t forget to emphasise the benefits and perks you offer, such as flexible working hours, remote working opportunities, and development programs.


Qualify your candidates using technology 

There are many great tools available to help you screen and qualify candidates. Take advantage of them!

Utilise online assessments to test for specific skills related to the role you’re hiring for. Look for software that can automatically score the results and rank the candidates so you can quickly identify the top talent.

Additionally, use tools like video interviewing to get to know your candidates better. This is a great way to see how they communicate and interact without the time and expense of an in-person meeting.


Pre-screen candidates 

Before you interview a great candidate, take the time to do a 5-10 minute pre-screen with them. Go over the high-level needs of your job and make sure they are a fit before taking up both of your time on a full-length interview.

While pre-screens take extra time, they can shorten your list of 10 potential candidates down to 4 great candidates.

Now you are only meeting with applicants who best match your role. Make pre-screens a critical part of your recruitment strategy.


Change up your interview process 

Successful interviews pave the way for successful job placements. However, if your current recruiting efforts aren’t getting the hires you need, it may be time to review your recruitment process and shake up how you conduct your job interviews.

Instead of doing telephone interviews, try conducting them via Teams or Zoom. This will help you to get a better read on each of the candidates, as you will be able to view their personal demeanour and overall attitude more clearly on a video call.

Panel interviews are also worth conducting, as they allow you to gather the opinions of your leadership team about each candidate before making a decision. This means that new hires become a group decision, as opposed to the individual perspective of one person.

Get creative with your questions, too. Instead of the same old “What are your strengths and weaknesses?” try asking something new. Like, “What would you do if you were faced with XYZ problem?” or “How do you handle stress in the workplace, especially in a team environment?”

These questions will help you better assess each candidate’s ability to think on their feet and critical thinking skills.

Before you start your next hiring process, take some time to review the interview questions you’ve traditionally stuck to and consider mixing them up.

Stop playing it safe, mix up your tired, outdated interview format and elevate your recruitment strategy.


Focus on your follow up 

Respect the time and effort that applicants put into preparing and attending interviews. Let all candidates know the next steps before they ever leave an interview.

If you are delayed in making a hiring decision, follow up to let your applicants know what happened and when they will hear from you. And when you finally make your selection, thank everyone who applied, and let them know you’ve hired someone else.

This may be time-consuming, but it’s an easy way to ensure your company has an excellent market reputation.

Remember, you never know when someone you previously interviewed may become the perfect fit for a new role later. Keep hold of their information, as you may be able to offer them another role in your business further down the line.

Talent doesn’t grow on trees. Maintaining positive relationships with former applicants could prove a valuable resource later on. Don’t burn your bridges right after you’ve built them.


Update and streamline your technology 

Using five different systems that don’t integrate is incredibly time-consuming and frustrating.

Having the right technology in place can help your recruiting strategy and minimise manual tasks that are holding you back. Your current system could be causing you to miss out on excellent applicants already in your pipeline.

If you are using Excel spreadsheets to manage recruitment for multiple departments, it’s time to upgrade your software. Consider investing in an applicant tracking system.


Retain your best employees instead of recruiting 

You should take retention as seriously as you take your recruiting efforts. Employee turnover is a major problem, but there are ways to avoid it and build a stronger, more cohesive team. The absence of a good employee is felt both financially and culturally.

Put your employees first. People are the most important asset to any business, and companies that value and reward their employees will strengthen their employer brand.

You cannot force a great employee to stay, but you can do everything in your power to prevent them from thinking about leaving in the first place. Ramp up your retention, so you don’t have to ramp up your recruiting game.


Hire a specialist to help with your recruitment strategy

You don’t have to do this on your own. Remember to leverage your external resources to get the support you need. If your current recruitment strategy isn’t working for you, it’s time to make a change.

Airswift has the expertise you need. Our recruiters work with hiring managers to find technically skilled individuals they need in a wide variety of industries.

Not only do we understand what these roles entail, but also what the market looks like. Let’s work together on your contract hires or permanent placements to ensure that all your needs are met in your next hire.

Our team specialise in helping clients find qualified, talented individuals that are a good fit and will be long-term assets to their business.

Our team provides our clients the necessary support to reach their goals and build a workforce with the skills and experience required to secure future success for their business. Connect with us today!


Source:   https://www.airswift.com/blog/recruitment-strategy


June 12, 2024
Middle managers are arguably the backbone of any organisation. But the job can be a tough one. Here’s how HR can help. Middle managers are working in increasingly hybrid workforces , often geographically dispersed and requiring more flexibility than ever before. Amid a cost-of-living crisis, social and political challenges , and the long-tail mental health impacts of the pandemic, employees are coming to work seeking support for personal issues from their managers. Middle managers are also expected to do more with less, such as boosting productivity in organisations battling employee shortages and wellbeing issues. It’s a lot to contend with on top of making it through their own workloads. The unrelenting pressure of working in middle management led Paul Farina towards unhealthy over-working habits . He spent a decade in the cosmetics and retail sectors in Australia and the UK, managing teams and clients across various time zones. Working around the clock was common. He would barely get home from a long day in the office when his boss would call, asking for a debrief from the day. Rather than speak up and admit it was too much, Farina handled the pressure by working harder and longer, and turned to alcohol to cope with the stress. “When you’re in middle management, you’ve always got a boss needing monthly and quarterly budgets to be hit, projects to be met by deadline and things to be completed within budget, and all that pressure gets funnelled down to you,” he says. “I needed to take those directives and deliver on them while simultaneously plugging gaps and vacancies, all the while toeing the company line even when things were less than perfect in the field.” This dynamic meant he was constantly looking for ways to appease others, often taking work off his team and doing it himself. “There’s an emotional side to working in middle management as well, which comes from this feeling of being emotionally isolated and not being able to share that with anyone. “You feel like you’re being held hostage by your staff as well because you don’t want to lose them, which leads to isolation. If I didn’t have a couple of buddies in the trenches with me that I could trust, I would have been in a lot of trouble. We’ve all got to pay the mortgage, and, at the time, I wasn’t in a situation to just up and quit.” Eventually, Farina did quit, navigating his way into a role where he now counsels others in middle management. Looking back, he admits he didn’t have the education or strategic thinking to deal with the pressure. “I had nothing in my toolkit at the time. I should have been more assertive, and I should have held senior staff coming at me with constant demands to account. I should have learned to say ‘no’. “I don’t recall saying ‘no’ to anything or anyone, which means I was constantly appeasing staff and external stakeholders.” He believes the pressure on middle managers was amplified during the pandemic years. “Budgets are down and organisational hierarchies have become even flatter. Middle managers are carrying a lot of that load. “When you get under the hood, most organisations have a lot fewer people in them than you might assume.” Middle managers are feeling the strain on their mental health The complex work of middle management is all taking a toll on this cohort’s mental health . Not surprisingly, more than half of middle managers (53 per cent) are feeling stressed or burned out and 46 per cent are experiencing anxiety, according to the Indeed 2023 Workplace Wellbeing Report . Middle managers also feel neglected and lack essential leadership, communication and people management skills, found research by the Australian Institute of Management and Monash University. It indicated that middle managers are therefore significantly underperforming despite their key role in corporate ranks. But this doesn’t necessarily reflect a lack of capability. Many haven’t been adequately trained to deal with these added pressures, or don’t have the bandwidth to respond appropriately to the competing pressures put upon them. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role.” – Kade Brown, Workforce Solutions Director, RMIT Online Reducing friction points for managers Bolstering middle managers’ capabilities needs to be a key priority for organisations. Effective middle managers are able to reduce friction points at work, accelerate action and help an organisation work towards its goals. The challenge of balancing the fiscal needs of a business, managing cost and maximising profits means there is a huge under-investment in leadership capabilities, says Lorraine Farah FCPHR, Director of Leaning Forward. She wants to see organisations drag middle managers out of the weeds of work where they are often overworked and under-resourced. “Senior leaders underestimate the impact their [managers] have throughout their organisation,” she says. “The shadow they cast by the behaviours they demonstrate impacts not only engagement, but, importantly, all aspects of delivery of the business outcomes.” Coupled with this, managers and leaders often deprioritise development and training in their already over-committed roles and seem unwilling to find time to upskill, she says. As well as time constraints, she lists three main issues holding middle managers back from utilising their full potential: A lack of commitment from leaders to prioritise managers’ development as a core capability. Structurally, the span of control of middle managers often sees them stretched too thin. They have too many direct reports, combined with complex processes, leaving them burnt out just trying to get the job done. Managers aren’t usually rewarded for being a good manager. It may be acknowledged, yet it’s not always encouraged nor rewarded in a way that delivering on business results is. Managers will focus on what is measured and rewarded, and make choices on which work to prioritise when pressed for time. Farah wants to see commitment at an executive level to consistent, non-negotiable leadership development for middle managers. For example, providing access to leadership development topics right in the moments they need it most – such as how to conduct performance reviews, manage conflict , create space for innovation, seek and provide feedback , etc., in addition to established leadership programs. This just-in-time training approach helps keep learning highly relevant for middle managers, so they are able to bake it into their workflow rather than viewing their upskilling as separate to their work or as an addition to their to-do list. Research from McKinsey & Company shows that companies that invest in their human capital yield more consistent earnings through times of crisis. In fact, organisations with effective middle managers in the top quartile produced up to 21 times greater total shareholder returns than others in lower quartiles, according to 11 measured management practices used to define an organisation’s health. “The correlation between trust and the relationship between employees and their direct manager is strong and leads to better outcomes,” says Farah. How technological development will impact middle managers While the role of middle managers will continue to evolve with technological advances, it’s unlikely the layer will disappear entirely, says executive coach Smita Das Jain. However, the specific responsibilities of middle managers will evolve alongside the adoption of technology as routine tasks and administrative duties are automated . “Organisations [should] stop and take stock, and adopt technology to automate many of the tasks middle managers perform, such as training, employee performance, generating reports and making decisions,” says Jain. This frees up time for middle managers to focus on higher-level strategic planning and decision-making, she says. Rethinking traditional managerial roles As organisations shift and become more complex, middle managers may become more vital than ever, says Murat Tarakci, Professor of Innovation Strategy at the Rotterdam School of Management, Erasmus University. He cites findings that attribute 22 to 30 per cent gains in productivity and innovation to effective middle management. In a separate academic paper he recently published, he illustrates the challenges middle managers face by quoting one middle manager at phone company Nokia admitting: “We knew the iPhone was coming out about a year in advance. We had pretty good specifications for it. The CEO forwarded the email to his subordinates, writing ‘Please take action on this’. Yet, middle managers folded, and opted to sugar-coat the stalled process, causing Nokia to lose the competitive battle for smartphones.” “Middle managers are constantly coping with, adapting to, or even resisting contradictory demands and pressures,” says Tarakci in his paper. “As new technologies emerge, rivals flood one’s turf and customer preferences reposition… these shifts require rapid and effective organisational responses to adapt to an ever-changing environment,” says Tarakci. While changes in the business landscape often necessitate extra support for middle managers, the simple elements of work can also create friction points. For example, an excessive number of direct reports can overwhelm managers, hindering their ability to provide adequate coaching and guidance, says Kade Brown, Workforce Solutions Director at RMIT Online. “Conversely, too few direct reports may indicate inefficiencies or questionable promotions, leading to underutilisation of managerial talent,” he says. Empowering managers to focus on the right tasks is critical, he says. This involves identifying and streamlining low-value bureaucratic activities, leveraging automation and outsourcing where applicable. “By reducing administrative burdens, middle managers can allocate more time and energy towards fostering a supportive environment, nurturing talent and addressing the needs of their teams,” says Brown. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role. They require intentional and targeted upskilling in three key areas: business acumen, structured problem-solving and people leadership.” As such, middle manager upskilling initiatives shouldn’t focus just on theory, but on embedded practice and behaviour change. “It’s imperative to design or procure upskilling solutions that enable managers to integrate new skills seamlessly into their current world of work,” says Brown. This strategic realignment enables managers to focus on driving impact and promoting a culture of engagement and growth within the organisation. “The pace of change, disruption and transformation in the world of work isn’t going to decelerate any time soon,” says Brown. To alleviate the cognitive load on middle managers, the best thing we can do is to equip them with the tools and skills they need to cope with this new reality. This article was first published in the April/May 2024 edition of HRM Magazine. Source: https://www.hrmonline.com.au/culture-leadership/how-can-organisations-support-middle-managers/
June 12, 2024
Introduction: What Is Executive Coaching? Executive coaching is a development process that involves a series of one-on-one interactions between a coach and a client , who is typically a manager or executive in an organization. The goal of executive coaching is to equip individuals with the knowledge and opportunities they need to develop themselves and improve their performance. Executive coaches work with clients to understand their current competencies , see how they’re perceived by others, and focus on identifying and clarifying current goals as well as the appropriate action steps. They provide a safe, structured, and trustworthy environment in which to offer support for the individual. Executive coaching is action-based , focusing on altering a client’s thinking and encouraging tangible work and behavior changes. It can be used at any stage of a leader or manager’s career to help maximize their potential . The process typically involves assessment, feedback and development, and planning and implementation stages . It can help improve a variety of areas, including time management, identifying priorities, driving strategy, maximizing critical thinking, and defining a powerful vision for the business . In Ontology of Value, we offer executive coaching and we believe that working with us will bring you hundredfold returns! Types of Executive Coaching. Executive coaching services come in various forms, each designed to address specific needs and situations. Here are some of the main types: Performance Coaching Services: This traditional form of coaching is often brought in by senior managers and HR to enhance the performance of individuals or teams. Executive Coaching Services: This type of coaching is specifically for top management, such as CEOs, CFOs, and Presidents . It focuses on updating their skillsets in specific areas that can have a long-term impact on the organization. Leadership Coaching Services: Leadership coaches work with individuals to improve their ability to lead and manage others effectively . Career Coaching Services: Career coaches help individuals identify their passions, strengths, and limitations , and then map out a strategy for a successful career change or advancement. First 100-Days Coaching Services: This type of coaching is designed to support leaders in their first 100 days in a new role , helping them to navigate the transition and establish effective leadership practices. Small Group Coaching Services: This form of coaching involves working with small groups to enhance team performance and dynamics. Large Group Coaching Services: Large group coaching is used to address issues and enhance performance at a larger scale within the organization . Strategic Coaching Services: Strategic coaches work with top executives in defining the long-term direction and putting together a long-term strategic plan . Therapeutic/Emotionally Curative Coaching Services: This type of coaching focuses on addressing emotional challenges that may be impacting an executive’s performance. Integrated Coaching Services: Integrated coaching embeds coaching sessions into a leadership development program , reaffirming and reinforcing lessons learned in leadership training. Team Coaching Services: Team coaching focuses on improving the performance and dynamics of a team within the organization. Virtual Coaching Services: Virtual coaching is conducted online , providing flexibility and accessibility for the coachee. Each type of executive coaching has its unique benefits and is used based on the specific needs and goals of the individual or team. How To Find an Excellent Executive Coach? Don’t look at the pricing but at the experience and testimonials. Finding an excellent executive coach involves several steps and considerations. Here are some key points to guide you through the process: Understand the Coach’s Niche and Area of Expertise: It’s important to ensure that the coach has expertise in your industry and understands the unique challenges you face . A coach who specializes in your field will be more equipped to provide relevant advice and strategies. Check the Coach’s Experience and Credentials: Look at the coach’s background , their coaching experience, and their success stories. Check their credentials and whether they have kept their knowledge up to date. Consider the Coach’s Approach and Style: Every coach has a unique style and approach to coaching . Some may be more directive, providing specific advice and strategies, while others may be more facilitative, helping you to find your own solutions. It’s important to find a coach whose style aligns with your needs and preferences. Look for Key Qualities: Good executive coaches possess certain qualities such as emotional intelligence, excellent communication skills, professionalism, and a personalized approach . They should be good listeners, able to provide constructive feedback, and committed to helping you achieve your goals. Ask for Recommendations: You can ask your trusted colleagues and peers for recommendations . They may have worked with a coach in the past and can provide valuable insights. Schedule a Chemistry Session: Before deciding on a coach, it’s a good idea to have a “chemistry session” or initial consultation . This will give you a chance to see if you feel comfortable with the coach and if their approach aligns with your needs. Check for Accreditation: Ensure the coach is accredited by a recognized body . This ensures they have met certain standards of competence and professionalism. Consider the Coach’s Commitment to Continuous Learning: The best coaches are those who are committed to their own continuous learning and development . They stay on top of the latest trends and best practices in their field. Evaluate the Coach’s Success Stories: L ook at the coach’s past success stories and testimonials . This can give you an idea of their effectiveness and the results they have helped others achieve. Ensure Confidentiality: Confidentiality is crucial in a coaching relationship . Make sure the coach has a clear confidentiality policy. Remember, the best coach for you is one who understands your unique needs, challenges, and goals , and who can provide the support and guidance you need to achieve them. Examples of Famous People Who Work With Executive Coaches. Several famous individuals across various fields have worked with executive coaches to enhance their skills, leadership abilities, and overall performance. Here are some examples: Eric Schmidt, Former Google CEO, was coached by Bill Campbell . Bill Gates, Founder of Microsoft, also received coaching from Bill Campbell . Oprah Winfrey, renowned media executive and talk show host, has employed the help of a coach . Richard Branson, Founder of Virgin Group, was coached by Mark C. Thompson . Bill Clinton, Former US President, was coached by Anthony Robbins . Brian C. Cornell, CEO of Target Corp., was coached by Marshall Goldsmith . Marc Benioff, Founder & CEO of Salesforce, has also worked with an executive coach . Steve Jobs, Co-founder and CEO of Apple, had a coach during his tenure . Sheryl Sandberg, COO of Facebook, has had business coaching . Jeff Bezos, Founder of Amazon, has also worked with a coach . Barack Obama, Former US President, worked with John Mattone, one of the top executive coaches in the world . These individuals recognized the value of executive coaching services in their personal and professional development, demonstrating that even those at the top of their fields can benefit from the guidance and insight provided by a skilled coach. Source: https://ontologyofvalue.com/unlocking-leadership-excellence-the-power-of-executive-coaching-2/
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